The Wine Industry IMPACT Conference is aimed at increasing the capability and capacity of wine businesses across the entire wine sector. Every business within the supply chain needs to be sustainable and profitable to ensure a strong future for the sector. The objective of the 2022 WIIC is to help thrive by increasing business accumen, capitalising on trends, and finding innovative solutions through a practical program of presentations and workshops. The program will consist of keynote speakers, panel sessions and practical workshops supported by trade exhibitor tables, networking opportunities, conference dinner and regional tours focusing on either tourism or production. Bring curisoity and connect for IMPACT.


To Be Held in Bendigo Regional Victoria

Date 10-12 October 2022


To be confirmed July 2022

Sustainability - vineyard to bottle, regional to global, demonstrating responsible business practice

Financial management - measuring and managing margin and cashflow, effective forecasting, identifying opportunities for growth and funding

Demand drivers - the impact of trends for your business: consumers, travel, wellness, rapid change, values-driven decision making.

Market development & access - export opportunities, calculating costs, engaging with trade and support networks

Cellar Doors & Tourism - visitor attraction, experience development, collaboration design

Data Analysis & Tools - measuring what matters throughout the business, tools for decision making

Sales & Marketing - direct sales, channel sales, digital marketing, brand and storytelling

Product Innovation - vineyard, winery, cellar door, digital products, capturing the NOLO segment, virtual engagement

Leadership - mentoring the next generation, training for the future, collaboration and coopertition