WINEDEPOT Industry IMPACT Conference | Direct to Consumer - Sales, Marketing, Tourism

10:00am Tuesday, 17 September 2019
3:00pm Wednesday, 18 September 2019
Orange Ex-Services Club
231-243 Anson Street
Orange, New South Wales 2800

About the Conference

  • Four International Expert Speakers
  • Two Days (+ Optional 3rd Day Regional Road Trip)
  • Day 1 Plenaries + Day 2 Choice of 9 Breakout Sessions
  • 1 'Cool' Wine Region

Learn to sell more wine and tourism experiences, to more people, more often and grow your Direct-To-Consumer sales channel!

In our highly competitive industry, it’s never been harder to sell wine, engage consumers in repeat business, build loyalty, attract visitors to your cellar door and remain profitable. At this year’s WINEDEPOT Industry IMPACT Conference the theme is ‘Dare to be Seen’ and will focus on world’s best practice strategies and technologies to help your wine business to be much more successful.

Maximising the lifetime value of each and every customer is critical for the sustainability of your business. This conference will help you to understand consumers, how to engage with them, make it easy for them to buy from you and ultimately drive your profitability to new heights.

Hosting the conference in the up and coming premium and cool climate wine region of Orange in NSW provides a unique opportunity to explore why it’s fast becoming one of the ‘coolest’ in the country. This is a not to be missed opportunity to make connections and share experiences to grow your direct to consumer sales.


No matter if it’s in person or a virtual touch point, being seen, relevant and engaging has never been more important. We’ve assembled a stellar line up of international and domestic expert speakers to inspire you to sell more wine and experiences, more often, to more people and more profitably.

The program features a value-packed line-up of keynotes and plenaries and a panel session on Day 1. For Day 2, delegates have a thought-provoking and practically focussed range of 9 breakouts to choose from across 3 session times. We round out the conference with an inspirational keynote to help ‘reboot your thinking’.

International speakers include Felicity Carter from Meininger’s Wine Business Magazine, Lesley Berglund from WISE Academy, Fabien Laine from Creative Fabien and Andrew Kamphuis from Commerce7 who will be supported by an expert cohort of exciting local experts.

Additional Activities 

Showcase Conference Dinner | Tuesday 17 September 2019

Round out day one of the WINEDEPOT Industry IMPACT Conference at the Networking Dinner being held at Philip Shaw Wines. This is an excellent opportunity for delegates, partners and speakers to connect in a relaxed and engaging social environment.

Price includes dinner, beverages and return transport from the Orange Ex Services Club.

Limited Seats Available

Members: $130 inc GST
Non-member: $150 inc GST

Regional Road Trip | Thursday 19 September 2019

Explore the Orange region from top to bottom or bottom to top on our 'Not your usual vertical' Regional Road Trip. Find out why Orange is one of the 'coolest' regions in Australia!

This full-day excursion includes lunch and transport and will visit best practice wineries. Delegates will have the unique opportunity to gain behind the scenes access directly with winery owners and cellar door/DTC and tourism managers to discover why this emerging cool-climate region is attracting so much attention.

Join us on a day of exploration, networking and education and experience a vertical tasting like no other! 

Limited Seats Available

Members: $130 inc GST
Non-members: $150 inc GST

Getting to Orange, NSW

The Orange region is serviced by flights from Sydney and accommodation within walking distance of the Conference venue is in high demand, therefore we strongly recommend that delegates register early and make their travel plans as soon as practicable. 

Travel & Accommodation Options

Travel Agent:

If you require assistance with booking your travel and accommodation please contact our conference travel agent below:

Spectacular World Travel & Events
Group Travel Manager - Zoe Sparks
Mobile: 0418 986 493


Are you driving to Orange and have an extra seat or two in your car? Or do you need a ride from your home town or the airport?

We have created a carpool signup to allow attendees to connect with each other and arrange rides. If you are driving to Orange, either from an airport or your home town please consider offering a seat or two for someone who needs a ride. You can register your car as available, or register yourself as someone who is in need of a ride below.


Inspiring Orange

For more information and inspiration about where to stay, things to do and where to dine in Orange, click on the images below for further details.


Member: $550 inc GST
Non-member: $650 inc GST

Become a WISA member to access member rates.

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Contact Information

Hannah Harding

Marketing and Events Coordinator

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Additional Information


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