Developed purely for wineries to sell wine.
Our founding team have a collective of 15 years working specifically with wineries in Australia on how to best sell their wine direct to their customers online. We have refined, optimised and developed the CRU platform to be a sales system capable of making this entire process as efficient and as easy as possible.
CRU develop immersive websites that have a mix of storytelling through imagery and content as well as the ultimate goal of converting sales and wine club members. Unlike other wine specific eCommerce platforms, all of our website packages involve the CRU team developing your site.
DIRECT TO CONSUMER PLATFORM
The CRU platform was born out of recognising a need for a flexible solution that could suit the needs of all wineries big and small. Built on open source WordPress and Woocommerce, CRU uses a mix of sourced and proprietary features.
CRU specialise in User Choice Wine Club software where the customer can choose an option that suits them best at any time.
CRU Club is feature rich allowing wineries to set options such as user choice, fixed packs, set months or rolling, optional delivery frequencies and pack quantities, making the transition from a manually run club to an automated wine club seamlessly.
Create loyal lifetime customers and encourage repeat purchasing with personalised, relevant and timely emails – automated by CRU.
Out of the box, CRU provides a range of abandoned cart, VIP and post-purchase emails guaranteed to lift the lifetime value of every customer that visits your winery or website.