2018 Wine Industry IMPACT Conference - Partner Prospectus
- 07 May 2018
The inaugural Australian Wine Industry Impact Conference will be held in Adelaide on Thursday 18 October 2018 at the Grand Chancellor Hotel.
The conference theme, ‘Making a Direct Impact’, reflects the increasingly significant role of direct sales on the profitability of Australian wineries and the importance of learning about this vital channel.
Hosted by Wine Industry Suppliers Australia (WISA), the conference will bring together 18 international and local experts in the fields of wine marketing and sales, consumer demand, direct sales strategies, wine club development, visitor attraction strategies, data analysis, technology innovation, customer journey mapping and much more.
The one-day conference will comprise four keynote presentations and 6 workshops presented in two concurrent sessions, plus a special presentation by Wine Australia outlining the findings of Australia’s first Cellar Door & Direct to Consumer Wine Sales Report. All delegates will receive a copy of the report at the conference.
An exhibition of leading Australian suppliers of DTC wine marketing and sales solutions will be on hand to provide advice and live demonstrations of relevant products and services.
WISA provides a platform for industry suppliers to add value, capability and competitiveness to the Australian wine and grape sector. As such, this conference provides an ideal opportunity to connect with relevant businesses and influential leaders, share knowledge and insights and cultivate valuable relationships.
The content-rich program addresses the key challenges facing wineries, tourism operators and regional organisations in attracting, retaining and selling to visitors. Importantly, exhibitors will provide hands-on demonstrations of products and services that will assist wine businesses in growing and improving their tourism offering, direct marketing and sales. Practical workshop presentations followed by lively panel sessions will allow delegates to interact with presenters and ask key questions
The program will be of particular interest to:
Check out the current business guest list here.
Below is a summary of what delegates can expect:
Download a PDF of the Summary Program here.
How the Future Wine Consumer Will Impact your Sales Targets (30 mins)
Keynote Speaker: Dr Violet Lazarevic, Endeavour Drinks Group
The future consumer has high expectations of the brands they connect with and expects you to know all about them. Utilising innovative global examples, Violet will help the wine community understand how to meet the challenges presented by an increasingly savvy and constantly changing consumer base.
Australian DTC Wine Sales Report (15 mins)
Keynote Speaker: Peter Bailey, Wine Australia
Direct to consumer (DTC) wine sales are vitally important to the profitability of Australian wineries, and it all starts in the cellar door. Peter will present the results of Wine Australia’s first comprehensive survey of winery DTC and Cellar Door sales channels and report how wineries can use the information to make informed business decisions.
Your Roadmap to Direct Wine Sales Success (45 mins)
Keynote Speaker: Sandra Hess, DTC Wine Workshops (USA)
How is consumer demand shaping the way winery producers leverage technology, talent and tools to remain competitive? Recognised International expert Sandra Hess will share best practices, case studies and proven methodologies from wine producers across the US as it relates to direct wine sales and consumer engagement strategies.
New Global Travel Trends & How They Will Impact Your Business (30mins)
Keynote Speaker: Charlotte Prouse, Destination Marketing Store
Fresh from the world’s leading tourism thinktank, New York’s SKIFT forum, Charlotte will share the latest consumer behaviour research and how you can apply these findings to your visitor attraction and retention strategies.
Why I’m so F---ing Excited About Wine Right Now! (30 mins)
Keynote Speaker: Dan Sims, Revel Global
You're just going to have to attend to know more about this one!
Moderator: Sandra Hess, DTC Wine Workshops
Speaker: Robin Shaw (Wine Tourism Australia)
Speaker: Daniel Smedley (Studio S2 Architects)
Speaker: Chester Osborn (d'Arenberg)
Moderator: Traci Ayris, Vislex Media Solutions
Speaker: Dan Levy (More Space for Light)
Speaker: Charlotte Prouse (Destination Marketing Store)
Speaker: Jing Cao (Chinese Language & Cultural Advice)
Moderator: Dr Darren Oemcke, Hydra Consulting
Speaker: Stephanie Duboudin (Food & Wine Insights)
Speaker: Eamonn Egan (Cellar Link Marketplace)
Speaker: Dan Sims (Revel Global)
Moderator: Kristy Carstairs, Tourism Australia
Speaker: Michael Kelly (Rezdy)
Speaker: Maria De Conno (Fig Tree Digital)
Speaker: Darren Oemcke (Hydra Consulting)
Moderator: Robin Shaw, Wine Tourism Australia
Speaker: Sam Davies (Digital Noir)
Speaker: Chris Mulhallen (CRU)
Speaker: Sandra Hess, DTC Wine Workshops
Moderator: Dr Marianna Sigala, University of South Australia
Speaker: Richard Owens (WithWine)
Speaker: Laura Tolson (Lateral Vision)
A mystery Road Trip epitomising leading South Australian best practice wine region tourism destinations is open for bookings with less than 20 seats left. If you wish to participate in a hosted tour with behind the scene tours, Q&A and lunch included book today. Tours cost $135 per person including lunch, transport and site visits.
A limited number of special conference rate rooms at $155 per night including free WiFi has been negotiated for delegates at the Grand Chancellor Hotel, 65 Hindley Street, Adelaide. Book Here
Promote your business to our expected audience of over 200 cellar door, sales, marketing and general managers along with industry leaders and wine brand owners.
Download our partnership prospectus here.
$495 WISA Supplier/Associate Member or $595 Non-Member
Become a WISA Supplier or Associate (Grape or Wine Producer) Member here to access the discount!
Group (3 or more from the same company) – Contact WISA on email@example.com / M 0409 783 221 for an additional 10% bulk registration discount.
We have closed online bookings, there are a small number of additional registration slots available. Call WISA EO to arrange your registration (note full price of $595 applies)
Please register to our site to keep up to date of other opportunities!
WISA Executive Officer