2022 Wine Industry IMPACT Conference Delegate Ticket | Future Proof Your Wine Business : Bendigo VIC

10:00am Monday, 10 October 2022
5:00pm Tuesday, 11 October 2022
171-183 McIvor Hwy
Bendigo , Victoria 3550

About booking - non members 

You'll be asked to login or create an account - don't worry this is not a membership but purely to grab your contact details.
PROMO code will be entered at the check out.  If you need help, please email admin@wisa.org.au or call 0449704409 

Thanks to the generous suport of Global Victoria | Wine Victoria, we can now offer 

22WIIC-WINEVIC20 : Promo Code for all to Visit Victoria!

About booking - members 

Please login for your member pricing.



About the Conference

  • International and Local Expert Speakers
  • Two Days (+ Optional 3rd Day Regional Road Trip)
  • Day 1 Plenaries + Day 2 Choice of Breakout Sessions
  • Wine Victoria Showcase
  • MC Jeremy Oliver



Conference $500 | Conference Dinner $150 | Conference & Dinner Package $640

Non Members - use PROMO CODE for 20% discount off non-member rate


Conference $625 | Conference Dinner $200 | Conference & Dinner Package $800


Regional Tour $200



Wine industry leaders, including small to medium winemakers, wine business owners, suppliers, and stakeholders, from across Australia and beyond, will descend on Bendigo in Victoria for the 2022 Wine Industry IMPACT Conference (WIIC).  Presented by Wine Industry Suppliers Association (WISA) and to be held 10-11th October 2022 at the All-Seasons Hotel, Bendigo.  The theme of this year’s conference is “Future Proofing your wine business”.  The industry is at a major junction for action, and independent wineries and producers need practical insights on how to make impact and build profitability.  The event MC will be the esteemed wine writer, author and presenter, Jeremy Oliver.

The conference will offer two packed days of plenary, panel session, workshop break out streams and keynote speakers, with access to network with each other and supplier partners.  A regional tour is offered on Wednesday 12th October with local, interstate, and international guests encouraged to experience a taste of regional Victorian wines. 

Delegates can expect to build capability based on recent and relevant insights for growing domestic and export sales in retail and on premise, DTC and online.  Adopting sustainable practices and technologies will be unpacked, and how we build better cellar door experiences. This national event staged in Victoria, will provide a platform for Victorian producers to both learn and showcase their premium quality bespoke wines with their national peers.

Dynamic speakers both within Australia and internationally, have insight and expertise will create candid discussion on what challenges we are facing. 

The 2022 WIIC conference handbook will be sent to delegates the fortnight before the event to allow them the chance to work with their teams on their priorities before they arrive, so real outcomes can be achieved.

As a not-for-profit association, WISA is committed to supporting the sector for improving collective effort in wine, and we are listening to how we can adapt to the environment.  Collaboration highlights the power of engagement across the supply chain and the opportunity for us to meet, learn, and create change together.  Selecting a regional location was key for us to bring relevant content to a central point.

The 2019 WIIC was in Orange, NSW, (prior to covid) and 2018 was held in Adelaide, SA. 

Suppliers will have the opportunity to showcase at trade tables in the business zone within the plenary space.  Limited to 14, suppliers are encouraged to contact WISA immediately to secure the final places. Trade exhibition includes 1 Conference Delegate ticket.

Conference dinner will be enjoyed Monday 10th October, at Chateau Dore in the Mandurang Valley of Bendigo built in 1866. A Victorian wine showcase on Tuesday will also be offered at the conclusion of the presentations. 

Accommodation is extra, and special rates have been arranged at the All-Seasons and Balgownie Estate WISA has negotiated corporate rates at the All Seasons Resort Hotel (conference venue) and Balgownie Estate.  To obtain these rates, please contact the venues directly by phone and quote WINE INDUSTRY SUPPLIERS ASSOCIATION.  Contact details are: All Seasons 03 5443 8166 |Balgownie Estate 03 5449 6222.  For queries, contact the WISA team – admin@wisa.org.au

The City of Bendigo will arrange all other accommodation options also with special rates for delegates as well as helpful hints and tips in visiting the region. Wine Industry IMPACT Conference Accommodation - Bendigo & Heathcote (bendigoregion.com.au)


Getting to Bendigo, VIC


  • into Melbourne then transfer to Bendigo via car or bus or train.
  • into Bendigo Direct from Sydney - 1 hour 50 min


  • Bendigo train station operates services within Victoria


  • Bus transfers available on Melbourne Airport to Bendigo
  • Conference arranged buses POA - subject to demand
  • Regional visits will be by bus and can return back to Melbourne Airport
  • Shuttle bus during the conference will be available POA - subject to demand between the conference and major accommodation.

Drive time (approx)

  • Melbourne to Bendigo - 1 hour 50 drive
  • Adelaide to Bendigo - 7 hours 30 min drive
  • Sydney to Bendigo - 9 hour drive.
  • Heathcote to Bendigo - 40 min drive
  • Yarra Valley to Bendigo - 2 hour drive
  • Canberra to Bendigo - 7 hour drive
  • Coonawarra to Bendigo - 4 hour 20 drive
  • Mildura to Bendigo - 5 hour drive
  • Swan Hill to Bendigo - 2 hour drive
  • Renmark to Bendigo - 6 hour drive

Bendigo Winegrowers Association - Bendigo Uncorked Festival of events October 1-16: if you have time to arrive early and enjoy the festival.

Bendigo Visitor Centre

Opening hours: Open daily 9am - 4pm 
Location: 51-67 Pall Mall, Bendigo
Phone 03 5434 6060 or free call 1800 813 153, (9am - 5pm)
Email tourism@bendigo.vic.gov.au, (9am - 5pm)

website: Bendigo Tourism

Download the Bendigo & Heathcote Region Visitor Guide

Download the Dining & Shopping Guide

@explorebendigo #explorebendigo https://www.bendigoregion.com.au/

Travel Agent:

If you require assistance with booking your travel and accommodation please contact our conference travel agent below:

Food & Wine Travel
Travel Manager - Karen Ridge
Email: karen@foodandwinetravel.com.au
(03) 5021 0087https://www.foodandwinetravel.com.au/


Are you driving to Bendigo and have an extra seat or two in your car? Or do you need a ride from your home town or the airport?

We have created a carpool signup to allow attendees to connect with each other and arrange rides. If you are driving to Bendigo, either from an airport or your home town please consider offering a seat or two for someone who needs a ride. You can register your car as available, or register yourself as someone who is in need of a ride via email to admin@wisa.org.au.


Do you have a baby or toddler that needs care during the conference?  Please be in touch for us to assist you with childminding services - additional costs will apply and subject to availability.



Become a WISA member to access member rates.


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Contact Information

Shirley Fraser

WISA Executive Officer

Additional Information


Conference Sponsors:



  • Withwine
  • Juice Capital
  • Hydra Consulting
  • Amorim Cork
  • Metal Print Australia - Auspouch
  • Burkert Fluid Control Systems
  • Filtec
  • Launchy.io
  • Vinvicta
  • Onside
  • More to come