International Media Expert Returns Home for Impact Conference
Wine Industry Suppliers Australia (WISA) is pleased to announce Felicity Carter as a Keynote Speaker for the Wine Industry IMPACT Conference, focusing on wine direct-to-consumer sales, marketing, tourism and business to be held in Orange this September.
The European-based Aussie, International Wine Judge, Editor-In-Chief of Meininger’s Wine Business International Magazine and member of Gourmet Traveller’s WINE list of the year award panel, Felicity’s engaging presentation will offer surprising, and timely, insights into the future of media and what wineries can do to stand out in an increasingly crowded wine landscape.
Matthew Moate, WISA Executive Officer, is pleased that the Impact Conference, now in its second year, has attracted one of the world’s most exciting wine media specialists.
"After exceeding expectations in 2018 we are looking to raise the bar even further this year,” said Moate. “Bringing the conference to one of Australia’s emerging wine regions will provide an opportunity for exciting new connections to be created along with the learnings from a great lineup of international and national speakers.”
After spending much of the past 12 months travelling the world’s wine regions, Carter is looking forward to returning to Australia. “I cannot wait! I last visited Orange about 15 years ago and I’m looking forward to seeing how it has changed since then.”
Carter’s Keynote will focus on global media trends and how to make your mark. “The thing about the international wine industry is that for the most part, everyone is in the same boat. People in regions everywhere think they are a long way from their audience and are therefore unsure about how to lift sales and be noticed” she said.
“Donald Hess, an International wine producer, once told me: “Before you can go out to the world you have to make a mark in your own region.” l will explain to conference delegates how to do exactly that. My techniques can be scaled up so if you can learn to get it right in your own region you can really take that anywhere.”
Future Tech will also form a part of Carter’s Keynote address. “We’ve lived in a text-based world for a long time and that’s all about to change,” she says enigmatically. “Wineries need core skills to keep ahead in a world where Social Media is continually changing”
Other burning questions covered by Carter include “Are we at peak Social Media?” and “What should you be paying for?” “I have seen so many businesses paying people to do XYZ and they may as well flush the money away” she adds “My tips will hopefully prevent wineries paying for services they don’t need”
The second Wine Industry IMPACT Conference will continue to focus on the Direct to Consumer (DTC) sales channel in Australia plus cover essential marketing, tourism, e-commerce and data topics. The Conference will gather wine producers, marketers, salespeople and suppliers together at a two-day conference in Orange from September 17-18 plus an exciting regional road trip option on September 19.
For more information visit the Event Page.