2nd June 2021

Wine Industry Suppliers of Australia Inc. (WISA) are delighted to announce the appointment of Shirley Fraser as Executive Officer. 

Jason Amos, Chair of WISA, explains “the Australian wine industry has navigated a turbulent year, throughout bushfires, covid, vintage yield variation, market access, policy and travel restrictions.  The WISA Board took the opportunity to pause and review the future direction for what our members genuinely want.  We have recognised the need for deeper connection, shared narratives, and stronger engagement to plan strategically for the next phase.  Suppliers are the glue that invest in the commercialisation  and extension of  R&D innovations for the sector.  We are excited that Shirley has come aboard with her diverse experience, network and value focus”.

Shirley brings extensive experience across the wine industry and membership.  A Roseworthy graduate, Future Leader alumni, wine industry mentor and board member with Australian Women in Wine Awards, Shirley is a collaborative problem solver.  Her previous roles include Senior Global Brand Manager at Constellation, Sales & Marketing Manager at Byrne Vineyards, Country Manager for Terraview AI, Branch Manager Australian Water Association, and continuing Riverland Wine Show and principal consultant at Wine Collaborators.

Shirley has worked with suppliers in viticulture agtech, oenology inputs, new product development, marketing consultancy, grant activation, wine region advocacy, wine show events, winegrowers brand development and channel management, domestic and international markets, events and communications.   Based in the National Wine Centre, Shirley will focus on connectedness with suppliers, makers, government, educators, and other industry bodies.

“I love that every business in the wine sector is supplying someone else in wine; right until you have the glass in your hand as a consumer.  The opportunity is to listen to what will create growth, deepen empathy and build mutually beneficial commercial outcomes for the user and supplier of solutions across the value chain.   I am most looking forward to having the conversations with members, (present, past and potential), as to what we need to strategically plan, advocate and celebrate as an industry body.  Connecting solutions to challenges being faced by the Australian wine industry in ways that are relevant, and collaborative.” Shirley said.

WISA offers the Australian grape and wine community the opportunity to make easier, greater, and more meaningful connections to maximise capability and competitiveness across the sector.  WISA represents corporate suppliers of all sizes across all of Australia and those importing into Australia.

With WineTech Trade Exhibition now confirmed as 27-29 June 2022,  WISA have the strategic vision to facilitate suppliers to have a greater voice in wine as we partner grape growers, winemakers, brand builders, sales channels and service providers throughout the process.

Connect | Communicate | Cultivate.  Be WISA.  https://www.wisa.org.au/

For media enquiries please contact Shirley Fraser on +61 449 704 409 or email eo@wisa.org.au